Underage Drinking Retail Campaign

Saving Lives Drug and Alcohol Coalition Underage Drinking Retail Signage Prevention Campaign was kicked off at a press conference on November 13, 2012 at the West Valley Los Angeles Police Department.Members of the press from local and national television, radio and print media were in attendance to report and document this tremendously important campaign launch.

The Underage Drinking Retail Signage Prevention signage was created by Saving Lives, with the approval of the Department of Alcohol Beverage Control, to address the buying, selling or providing of alcohol to youth under the age of 21. The goal is to have this signage in all establishments where alcohol is sold throughout the state of California.

Department of Alcoholic Beverage Control’s Letter of Support

Our next step, as a Coalition, is to making this signage move from voluntary to mandatory, just as tobacco signage is mandatory in all tobacco selling establishments.  Up to this present time, there has been no mandatory signage about selling alcohol to minors. Underage drinking is the #1 substance of choice among the youth and addressing this issue is urgent necessary.  We need to begin forging this path to mandatory signage immediately.